Email marketing is tried, and tested, and has proven its worth time and time again. It has the ability to capacitate individuals and organizations to establish and grow extensive lists, reach a wider segmented and targeted audience, boost engagement, and ultimately convert leads into customers. In this article, we will dive into the potency that email marketing brings to your overall marketing strategy, from building lists to closing more deals.

Here is an email marketing cheat sheet that will help you get started with your campaigns quickly.