As the world becomes more digital, event websites have become an essential tool for event planners, promoters etc. They provide a platform specifically designed to showcase an upcoming event and provide information such as the date, time, location, and ticket prices. They also offer an option where attendees register and purchase tickets for the event. In addition to the basic information, an event website can include details that attract and engage their targeted stakeholders about the event schedule, speakers, sponsors, and exhibitors.
Ideally, Event websites are often used for conferences, trade shows, festivals, and other large-scale events. They are an essential tool for event planners, as they provide a central hub for all the information related to the event.
Why and when would you require an event website? Let's explore some of the most effective ways to use event websites to make your event a success.
1. Promote Your Event
The first and most obvious use of an event website is it provides an online, always-on, click-on-demand location, for all the information related to promoting your event in the best possible light. Make sure you use high-quality images, videos and captivating testimonials to make your event website visually appealing and engaging for potential attendees to register. You can also provide detailed information about the speakers, sponsors, and exhibitors to give attendees a better understanding of what to expect.
2. Sell Tickets
Another great use of an event website is to sell tickets. This is where attendees can purchase tickets online through an easy and seamless process which saves time and is convenient. You can also offer early bird discounts, group discounts, and VIP packages to incentivize attendees to purchase tickets early. This, in turn, can lead to increased revenue from ticket sales, sponsorships, and exhibitors.
3. Collect Registrations
If your event requires attendees to register, an event website can make the process and experience easier and more pleasant. You can create registration forms on your website that collect all the necessary information, such as name, email address, and dietary restrictions. This information can then be used to create name badges, send out event updates, and personalize the attendee experience.
4. Engage Attendees
An event website can also be used to engage attendees before, during, and after the event. You can create a blog or news section where you post updates about the event, share photos and videos, and highlight speakers and sponsors. You can also create a forum or chat room where attendees can connect with each other and share their experiences.
5. Collect Feedback
Finally, an event website can be used to collect feedback from attendees. You can create a survey or feedback form on your website that asks attendees to rate the event, provide suggestions for improvement, and share their overall experience. This feedback can then be used to make improvements for future events.
In conclusion, event websites are a powerful tool for event planners. They can be used to promote events, sell tickets, collect registrations, engage attendees, and collect feedback. When designing your event website, include clear and concise information and the following features and functionality such as easy registration and ticket purchasing, mobile optimization, social media integration, analytics and reporting tools. By using an event website effectively, you can make your event a success and create a memorable experience for attendees.
African Business Solutions is a digital agency and professional services company specializing in website development, among other services. Click here to download our company profile.
Our inbound approach transforms your branding, communication and marketing strategies by putting your website at the centre of your online digital initiatives, and how your business attracts, engages and supports your customers. Using our revolutionary Content Management System (CMS) CUE, we are able to create quality event websites that will enhance the success of your event. Click here to get in touch with us to take your business to the next level online. Thank you and don’t forget to like and share this post!